CRM (Customer Relationship Management)

It has never been easy to manage an event - either a conference or an exhibition.

There are many software packages available but most stand aside from the contact book that most planners use for the rest of their business. The RefTech system is available as modules that are integrated with the Microsoft™ Dynamics CRM system.

This means that you can use the most sophisticated customer relationship management (CRM) system on the market and have dedicated event management software as an integrated element.

Microsoft™ Dynamics CRM gives you the capability to easily create and maintain a clear view of customers from first contact through purchase and post-sales. It includes sophisticated reporting tools that enable an exhibition director, for example, to see the sales situation on the event

Equally important from an event planner's point of view, the RefTech created modules that are integrated with the Microsoft™ system provide powerful tools for conference and exhibition organisers.

• Exhibition organisers can use it to simplify the allocation of target space for each potential exhibitor, the management of the sales process, the creation of an online exhibitor manual and the management of the exhibition as a whole
• Meeting planners will find that the accommodation management tools are an invaluable aid to them in running each event, no matter how big it is
• Users can transfer data seamlessly from our badging system to their in-house data management system